Kraft Kosher

Sunday, June 17, 2007

An Update to the End

A number of newsworthy incidents have occurred over the last year, but unfortunately I haven't been able to commit the time neccesary to record them all.

However, I made a serious effort to escalate my desire to see more products become Kosher. I wrote a note up for the President of the North American Unit, asking if Kraft would be open to alternative arrangements for making their products available to the Kosher market, where costs might be too high to accomodate reformulating the product. I had in mind the possibility of producing special limited runs which could be distributed separately or licensing the recipes to those willing to third parties to produce and distribute. Seemingly growing practices at other food companies.

The answer I received? Kraft is constantly looking for new ways to penetrate new markets with an eye on costs and quality. Gee, I didn't think they were trying to grow their business. I should have realized they've thought of everything!